You have already decided that you are going to need a photography website. You have figured out all the things you are going to want your photography website to do. Now the only thing you have left to worry about is how people are going to find your photography website?
The internet is flooded with photographers or photography companies all chopping for those same few clients. So you need to make sure you get the most exposure you can. The more exposure your photography website gets, the more business you will see, and then ultimately the more money you will make. But what types of things can you do to make sure your photography website gets all the exposure it deserves? The answer to that question is search engine optimization or SEO.
SEO is a term used more and more these days. It is basically the process of improving a websites position on the search results page. Or the strategy of increasing that particular website’s relevance. When a search engine is set to find information it looks for several things. Some of the things the search engine looks for are key words, related words and several other elements. SEO is an extremely important process that every website owner needs to do in order to be successful.
One of the major things you can do is to be key word heavy. If you choose to write your own content make sure you use the types of words that people are going to be searching for. Say you make the most money off of wedding photography. Make sure you have a separate page dedicated to wedding photography. Also use the words wedding photography as much as possible without over killing it. You really can’t have an entire web page where the only word is wedding photography. If you did that the search engines will know what you are doing and they will kick you off their search results. That would be very bad. You want to be smart about it. Every time you say photography or photographs put the word wedding in front of it. It is usually best to write out what you want to say, then go back and see where you can plug in the key words.
Another thing you can do to improve your photography website using SEO is to give the photographs you post to your website titles. The title should be the same title with a different subtitle. For instance if you had a gallery of wedding photographs, you would title them like “Wedding Photographs/cutting the cake†or “Wedding Photographs/bridesmaid oneâ€. This is a relatively easy way to add relevant key words to your photography website.
There are many other ways to perform SEO on your photography website. Most companies charge a considerable amount of money for this process. DreamCo Design does free SEO on every website we build. DreamCo Design also offers SEO to owners of already built websites for way less then the other guys. Most of the things that SEO covers are fairly time consuming and a little confusing, if you don’t really know much about web design. Let DreamCo Design handle the hard stuff and you worry about taking pictures to fill up your new photography website. Give DreamCo Design a call and see what we can do for all your photography web design and SEO needs. Or for more information check out or photography web design pages at DreamCo Design – Photography Web Design.