Take the time to look around the web at some of the other salon / spa websites that have stores in your area. Look at the displays they have, look at the information they give about services, even listen to the sounds the buttons or animations might make. These things and much more were all planed out by the developer and the website owner. You want your salon / spa business to succeed, so you have to ask yourself what is going to set your salon / spa apart from the rest in your area? The first thing a lot of your potential clients are going to see is your salon / spa website. You have to make sure it looks its best and that it has more information and functions then the rest of the salon / spas in your area.
Some of the things salon / spa website owners might want to try is to have music on their website. If your salon / spa focuses on herbal treatments you my want a new wave earthy type of music. If you have a very modern salon / spa you may want the catwalk type of music that the models use. It is up to you really. We can do whatever you can imagine. Just be sure you salon / spa website has that image you want to portray to the public.
Another thing you may want to consider having on your salon / spa website is a before and after section. If your salon / spa focus on a lot of skin treatments or hair treatments it may help customers get a better understanding of what the treatments can do for them. Success stories and pictures are always great for your business. This tells the potential clients that others have tried it and loved it, and if it worked for them it my work for you. This marketing strategy has been used since advertising has been around. And the reason it still exists is because it works.
Now that you have thought out the image part of your salon / spa website you may want to think about the functionality of the website. The functionality is what you want your website to do. Everything from animations to clicking buttons to get to another page falls under functionality. It may seem like a difficult concept but the web designer takes care of the programming part all you have to worry about is telling the designer what you want your salon / spa website to do.
One of the things that will give you a get advantage over your competition is to make your website full service. Everything you can offer a customer that is not in your store should be offered on your salon / spa website. You could have a section where people get tips on makeup application, hair tips. You can even have a section where people can make appointments though email. Also you can set up an online store on your salon /spa website that offers all the products your salon / spa offers.
It is that kind of out of to norm thinking that really attracts customers to your business and keeps them coming back. DreamCo Design understands the needs of the small business owner; we have designed over dozens of website for clients just like you. We can give you a fully functional, stylish website with out breaking the bank. So give DreamCo Design a call today, or check us out at DreamCo Design – Salon / Spa Web Design for all your salon / spa web design needs.