I just read something on the Internet yesterday about website marketing and linking and how the way most websites have it set up now is a bad way to go about things. I don’t know what to think about it. I’ll tell you what I read first. Basically, the way websites go around and exchange links with other websites is fine and good but putting the links into a big directory that goes: name – link, name – link, etc. is an unprofessional and silly way to do things. The reasons that I read were justified. The biggest of them being that search engines are changing around how they count links and what they consider to be an actual solid link. The more content behind a link the better. I can understand that. Also that there are so many automated link farmers out there that website marketing or link exchanging has gotten to be kind of ridiculous. This was a lot to chew on for me.

       I’m on the fence about doing content filled links for a couple reasons. I like the idea about it because it would force actual people to write content for the people their exchanging links for. That way automated systems and stuff like that aren’t getting all these links without doing anything. It would be good to stop that. One the other hand, writing content for each link that comes in or that I want to connect to me would be time

consuming beyond belief! With all that writing I would have to have four computers and eight hands to type on them all. I feel like content links would not really be a benefit to smaller companies who don’t have the manpower to crank out all this content for links. Therefore, the big guys win again, who would probably have link content writer up the wahzoo. I also think that for link purposes no one is going to want to read the content anyways. You can write anything you want because in the end, who really looks at the links page? No one but people looking to exchange links, that’s why the way to get to the links is sometimes hidden so well even Sherlock Holmes couldn’t find it.

       So the real question is; is it worth it to have everyone write content for their links? Wouldn’t it just end up being the same way it is now, just taking up more space for all that content? I think so, because there would be people writing content for the larger companies like no other and they would end up being on top either way. Nothing changes and it never will. You can try to optimize the system as much as you want but there will always be people figuring out a way to get around the walls and bend the rules. It’s society.

       In the end I can’t make up my mind about this topic. I suppose that’s why the rules for website marketing and link exchanging haven’t changed. I think there’s a lot of people up here on this fence with me. If you want to learn more about website marketing go to DreamCo Design – Marketing. Want to know more about web design? Visit us at DreamCo Design – Web Design.