Your jewelry website has to be the most important investment for your business. Whether you make the jewelry yourself or just sell it, every aspect of your business has to be portrayed on your jewelry website. It is the best way to grab those potential customers who might be stopping by to browse.
Even in the physical realm you have a sales person available to help the customers out with any questions or concerns the customer may have. These sales people can be your greatest physical asset or be the worst thing that has ever happened to your store. If the sales person is rude or maybe condescending, your customers will not want to bother with that person or your store. But still every customer is different. One might think they are being treated poorly and yet another may not think so. It all comes down to opinion. No matter what, you have to be sure you hire sales people that can adjust their techniques to accommodate that variety of customers.
So just think about how hard it is to sell your jewelry when you have sales associates working in your store. Now consider that the customers you will have shopping on your website will not have anyone there to answer their questions. Those customers will have no one to sell to them, and nothing to look at but a picture of the product they are interested in. This is why selling form your jewelry store website is a whole other ball game.
One way to ensure your customers satisfaction while shopping on your jewelry website is to have all possible information and content. Basically if it can be put on your jewelry website, it should be on your jewelry website. Have not just one picture of every item but several, from different angles; even use a model if you like. Also make sure that the pictures of your jewelry look professional, no at home pictures with the camera you got for you birthday 6 years ago. You may even want to consider hiring a professional to take pictures of your products. Remember that the only things the customers on your website are going to have to go off of, in terms of how things will look, are from your pictures.
Also be sure to include all the information you can possibly give about each product. Since we are dealing with the issue of not having a sales person available to answer questions, you need figure out what types of things the customer will be wondering about. This is really the most difficult part of the whole process of designing your jewelry website. You literally have to make yourself a customer and ask the type of questions they would ask. This is hard to do because every customer is different. You may have a customer that has no questions and just want to buy. Then you may have a customer that will want to know the exact temperature the metal was melted at. You probably do not want to get that specific but you need to find a happy median between the two. And just for good measure throw your phone number up on your jewelry website. This will be for any questions that customers might have that can not be answered by you jewelry website.
DreamCo Design has all the tools you need to develop your jewelry website, and your online store. We have designed and launched over dozens of ecommerce sites and jewelry websites. It really is the smartest investment you can make to get your business on the fast track to success. So why wait another minute? Give DreamCo Design a call today for all your jewelry web design needs. Or for more information on jewelry web design check us out at DreamCo Design – Jewelry Web Design.