The hardest thing to do with an educational website is to market it properly. The key to getting your educational website exposed to the public is not as cut and dry as one would think. There are several things that go into marketing your educational website and it would be incredibly difficult to pin point exactly what to do.
One of the major things you can do to market your educational website is to have SEO work done on it. SEO stands for Search Engine Optimization. This is a process that uses several different marketing solutions so your educational website shows up closer to the top of the natural search engine results. Different search engines focus on different things, that is why it is best to higher someone or better yet a company to do it for you. Unfortunately having SEO done on your educational website does not guarantee results. Some markets, especially the educational market, are extremely hard to brake. But there are things that fall under SEO that you can do yourself to boost your natural results.
The one big thing that is believed to be the new focus of the search engines are links. Every few years the search engine will change up the formula or criteria for natural search results. Links seem to be the new focus of website importance. The more links that point back to your website, the more important the search engine will think you are. Hence boosting your natural search results status. It several hundred links to do this. Some SEO companies will allow you to purchase link packages that will put your educational website’s link up on a few hundred pages. This can cost around $200 to $500 depending on the number of links and the ranking of the pages that you link is going on.
One of the best ways to boost the natural search engine results of your educational website is to get people to hang out on your website. The more time people spend on your educational website the better. This means you have to also have a great educational website to begin with. No one wants to play on a crappy website. No kid will sit around on a boring website either. Make sure your educational website is great at appealing to that target age group. If you have a children’s educational website you have it pretty easy. There is a classical marketing strategy that is almost a fail safe way of guaranteeing traffic to your website.
That strategy is to get the kids. It sounds a little perverted but here me out. If you can reel in the kids and make their experience educational and entertaining they will want to come back. You get the kids hooked, you will get the parents hooked. Parents love anything that their kids will enjoy. This is why stores have grand openings and have petting zoos, face painters and all that other carnival stuff. It entertains the kids which makes the parents happy. Happy parents will always remember that their child was treated well at that store and keep coming back. This gets the store repeat business. Also the kids will grow up remembering how much fun they had when they were young and they will shop there with their kids too. Happy parents also tell other parents which in turn tell more parents. So all in all make the kids happy you make the parents happy. Happy parents talk. Word of mouth is the absolute greatest form of marketing around. Plus it is absolutely free, which in itself is great.
DreamCo Design understands the needs of it clients. We can develop you a great educational website for a great price. We also do free SEO on all the websites we build. We can even refer you to a great link building company. All you have to do is call to get it all started. So go on give DreamCo Design a call for all you educational web design needs. For more information check us out at DreamCo Design – Educational Web Design or School Web Design. Or for more information on other types of web design take a look at DreamCo Design – Web Design.