Our ecommerce web design company has put together a few tips if you are looking to set up a new online store. Already have a store and just trying to get more from it? It never hurts to be reminded about the basics. Learn more below.
1. Understand that Your Website is an Investment
A professional online store typically costs thousands of dollars. In the scope of things, this is a small investment amount as compared to most business start-up costs. Just remember that cutting corners will not get you where you want to go. Forget about those do-it-yourself store site builders or one-size-fits-all templates. If you are serious about being successful you need to have your website professionally built.
2. Remember that you Need to Market your Website
Just having a website is not good enough. Our ecommerce web design company goes far beyond just the development aspect of things. You need to make sure people can find the site. How else are you going to sell things? Set aside a monthly budget and know that you need to spend money to make money.
3. Understand the Importance of Great Content
Bad photos and poorly written text is the fastest way to get an early exit from a site visitor. If you are serious about being successful then your store needs to have good, original content. High quality photos, well written text, and content that helps explain all the details in an optimized format will result in setting you up for success.
4. Remember to Expand your Efforts Beyond your Domain
Amazon.com, eBay.com, Etsy.com, and others are already there and already offer up ways for you to sell. While your store should be your main focal point, it almost never hurts to sell outside of your website. These big domains already get a ton of traffic. Your products should be featured there too.
5. Make Buying as Simple as Possible
People like to be able to compile a cart and check out quickly. Don't give them too much to think about or too many stop-gaps between adding the item to their basket and checking out. Guest check outs are a smart thing.
6. Stay In Touch with Your Customers
Most stores strive for repeat business. Remember to reach out to your existing customers via a newsletter, text message, or some other way that allows your store to stay in touch with your customers on a regular basis. Put together a schedule and try to split up customers by groups such as those who have not ordered in a long time as compared to someone who has ordered recently.
7. Don't Just Use Your Gut, Use Analytics
Trying to squeeze an extra few percentage points worth of sales out of your visitors? Just use google analytics to do some testing. Simply changing the color of a shopping cart button or adjusting a price ever so slightly can have drastic results which can be measured.
DreamCo Design can help you set up an online store the right way. Our ecommerce website design solutions are crafted on a case by case basis, allowing us to piece together a website specifically for your business. Have questions? Ready to get started? Email us today or give us a call to learn more about our ecommerce web design services. Thank you for considering our team.
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