Typically when you think of a school website, search engine optimization isn't the first thing that comes to mind. With that said, a properly optimized website can have major implications in determining the success a school website has.
SEO is essentially the process of helping the website show up better in the search results of the major search engines like Google, Yahoo, and Bing when someone conducts a search. The most important elements with determining where your school website will rank are relevance and reliability. The more relevant the content is on your site as compared to the search that was done, the better. The more links that point to your site, the better. There are of course other things involved with search engine optimization but those are the two key items the concept is based around.
For a public school, SEO may not matter much. For a private school or training institute, little things are as important as having a properly optimized website.
Think about it. What if you were looking for a cooking school in your area. You would probably turn to the internet and do a search. The websites that show up on page one or two are likely the ones you will contact as compared to those buried somewhere in the search engine results.
DreamCo Design includes a handful of search engine optimization items as part of every professional educational website design solution we put together. Our seo solutions help schools and educational businesses gain the recognition they need and for us, it is all just part of the process.
Beyond the basic SEO items we include as part of our school website design solutions, we also offer a handful of marketing services to help put your school on the map.
Some of the other items we cover include:
Have questions about search engine optimization in the educational industry? Want to learn more? Give us a call today and to get set up with a free quote, and learn more about our educational web design solutions.
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