There is quite a bit of information to think through when planning the development of a professional site for the hospitality industry.
It is key to remember that building a website is an investment. A professional website can serve as the backbone of your entire marketing campaign. It requires high-end attention. Anything less can result in a below average result. Those do-it-yourself websites or going with a company that offers everyone the same solution will not end up getting the job done. Since every hotel and resort is different, the solutions that DreamCo Design develops are unique each and every time. We craft masterful websites and also help you with marketing it the right way. How much your investment will end up being can vary based on how large and involved your project is. One way or another, the website should be treated by you as an investment, not a cost.
In terms of some of the types of hotel web design projects we take on, we typically work with (3) primary groups.
Small motels, hotels, and B&B locations
Most hotels in this group serve suburb communities, niche tourist areas, or are set up to handle a smaller guest capacity. Typically, more involved tools like custom online booking systems are not needed. The primary goal is exposure as well as professional representation for the location. We usually work with customers by crafting high quality informational websites that push the users towards calling or filling out a contact form to book their date. We work to make sure that the online presence is set up to have better exposure than anyone else in the immediate area, making the location have not only the most professional look, but also the most easily found website. On the marketing end, we typically work with these locations on a month by month basis, allowing us to track progress conservatively, all while helping improve the business.
Larger hotels & hotels in high traffic tourist areas
Just as stated above, these types of locations almost always need a high quality look and feel. Beyond the design, this client group typically finds itself in need of some type of online booking system or a tie in to whatever system that may already be in place. A larger focus is also desired on the marketing end as there is typically a lot more competitors. We work with hotels in this group to not only develop a professional website with all the design and functionality features needed, but also assist more heavily on the marketing end.
Luxury hotels and resorts
Extremely impressive designs that offer up all of the details the location has to offer is an absolute must. The projects we take on for resorts falling in this category typically provide us with a large set of professional photos, established branding, logos, and colors, and come to us looking for us to make the very most out of their site's design. Along with the design aspects, online booking and other purchasing is almost always a given. Marketing wise, we typically assist resorts with their marketing as we normally would but also partner up with any existing marketing team as well, helping collaborate on the efforts being put forth to market the resort.
No matter what group you may fall in, DreamCo Design can offer you the hotel web design solution you're looking for. Our no-frills approach makes the whole process easy to understand. It all starts by you speaking with one of our consultants. We will help you figure out the best direction to take everything in and craft a proposal that spells it all out. Once signed off on our team will design and develop the entire project. Once done we will test it to ensure it works as described, demo it with you so you understand how to utilize any of the tools that are part of the project, and revise it to ensure it is perfect in your eyes. Once done, we will optimize the website, launch it live, then continue to work with you on the marketing side of things.
To speak with a web development consultant you can call or email us today.
We are confident our hotel web design company can offer you the exact solution you are looking for and we look forward to partnering with your business.
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