When choosing a company to develop your landscaping website there are some important aspects you want to consider. DreamCo Design has put together a list of tips and general advice while you contemplate having your website developed.
1. Remember that Websites are Not All Created Equally
When it comes to lawnmowers there are quite a few options right? Hand push no-motor cutters, ride-ons, commercial grade, etc... you get the point. The same goes for websites. There are major differences from site to site in design quality, functionality, pages, content, optimization, and so on. If you are getting quotes you may here anything from $10 per month to $10,000+. You need to remember that your website is an investment. Like any investment, the site should help you and pay off in the long run and in order for this to happen, you need to start by understanding the importance of your website. Just "having one" isn't good enough. If you are serious about success those site-builder-do-it-yourself tools as well as those entry level pre-built solutions offered by some companies should be ruled out immediately.
You should go with a company that can provide you exactly what you need; taking your pages, functionality, and design needs into consideration. While many landscaper sites may end up with similar attributes, each one is still different. You need to understand the differences and keep it simple by just explaining your needs while taking into consideration the advice from experts.
2. Understand the Importance of High Quality Content
Any professional landscaping web design solution that is put together should involve high quality content. The text and images on the site will represent your business so it needs to be professional. Make sure to take as many photos of you can of each project you complete so that people can view your portfolio and so that you have images that can be professionally edited for general use on the website. Also spend time in explaining your services, pricing, territory, and so on. The more content you have that is better written, the better off your website and business will be.
3. Always Showcase your Portfolio
Google Analytics has demonstrated that one of the most saught after elements on a landscaping website is the portfolio. It appears that customers want to see what you have done and what you can do for them and they will use your portfolio to build up some confidence in your company. Make sure your website has a portfolio, and if possible, split the portfolio up into galleries / sections so that people can view things they may be interested in more specifically. Consulting based suggestions are just part of our professional landscaping website design process.
4. Be Prepared to Market the Website
Your landscaping web design solution just begins with getting the website designed professionally. From there, putting a continued marketing effort into promoting the website is a must if you are serious about utilizing it as a lead generation source. Marketing for landscapers often happens both online and offline. The domain should be on any of your trucks and yard-signs, and print-material and the site should also be pushed online via various methods. DreamCo Design can help you out with all this and more.
Have questions? Want more advice on how to get the very most out of your website? Ready to get started with having your landscaping web design solution put together professionally? Contact us today.
Just use the links below.
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