Bing and Yahoo ads, which are part of the same platform, make up roughly 25% of the sponsored advertising clicks out there. DreamCo Design sets up and manages Bing / Yahoo ad campaigns, helping ensure your business is fully covered in the sponsored search results. Call 1-866-572-3434 or email us today to learn more.
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Bing and Yahoo have teamed up to offer businesses an alternative to the Google ad network. With thousands of clicks sitting there waiting for your listing, having a campaign on the Bing Ad Network is a must have if you want full search engine coverage.
Bing and Yahoo ads are very similar to Google ads and are often viewable in:
Some in the PPC industry state that Bing ads typically have higher a CTR% (click through rate) as compared to Google. While this may be true in some cases, it should be noted that the traffic is typically far less than Google.
#1 | Bing and Yahoo are the Same Thing
When it comes to the ad network, Bing and Yahoo deliver the same results. The listings may appear a bit different, but the ad network and results are from the same pool of advertisers. When you create a campaign with Bing, it will end up covering both major search engines.
#2 | Use Google Analytics to Track Progress
It is impossible to know what is working and not working if you aren't measuring it. Be sure to utilize Google Adwords to see what is being clicked on and what the results are.
#3 | Understand What Makes up a Great Campaign
The ads, the keywords, the time and areas your campaign runs, what you are bidding for your clicks, and how good your website is all go into how well your campaign will go. Check out our main PPC overview page for a graph which can help you learn more about what goes into building a successful campaign.
Ready to get started with your Bing Ad campaign? Contact us today or view our pay per click setup and management page to learn more about what we can do for your business.