Are you a real estate agent, broker, or business in the real estate industry considering a new website? Here are some tips you should consider.
1. Treat the Website Like an Investment
Having a website developed professionally is an investment, not an expense. Over time, the website should help you obtain new leads and better service your existing clients. The do-it-yourself tools and those one-size-fits-all real estate site solutions offered by some are really not comparable solutions. Just remember the value of having a website and what it can mean to your business.
2. Understand how Listings Work in the Industry
If you are thinking about showing all of the MLS listings on your site, understand that you need to have an MLS subscription through an IDX provider. We typically partner up with a licensed provider which allows us to design and develop your site while using the listing service offered by another company. There is almost always a monthly fee associated with showing listings on your site (the general MLS) and the MLS is also linked to certain geographical areas. Basically, if you were in New York, and wanted to show both New York as well as Boston listings, you would need to pay for more than one market. If you are thinking about just putting listings up on your own, such as your own listings or by manually managing them, we can help you do that too.
3. Be Resourceful
You want to try to offer something beyond a simple bio page and a contact form. Sure, real estate websites often have listings but what about those resourceful links? Having links to school information, local community resources, and other things people buying a home often care about can be a nice way to keep people on your site. It also gives people other reasons to come back to you, making your site more of a community hub.
4. Keep the Website Updated
Most real estate web design solutions we put together involve some type of content management system. This will allow you to easily update text and pictures on the website. If you use it, just be sure to keep the site up to date. For example, you do not want to show old listings that have long been off the market. You also do not want to show old blog articles that are irrelevant in today's day and age. Just keep it up to date. We can help you do that too.
5. Understand the SEO Basics
The content on your website should feature the key phrases you think people are going to search for. For example, if you are a real estate agent in Spokane, Washington. then it may make sense to have content such as "Our Spokane real estate team" and so on. The more often the terms are used while still reading well, the better. Just be sure to understand how to properly use content on your site so that you show up better in the search results. Every little bit helps.
For more tips and information regarding our real estate web design services, please contact us today. We will be more than happy to answer any of your questions and we hope to have the chance to work with you soon.
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