If you are thinking about having a new sports industry website developed, here are some tips you should consider.
1. Make Sure You are Mobile Friendly
Whether your website is a fantasy sports site, league site, store, or something else in the industry, you need to make sure your website is going to be mobile friendly. More and more people are turning to smartphones and tablet devices for their typical internet use meaning your site is going to get a good chunk of traffic from these device types. We suggest that your site either be built responsively (allowing it to re-render itself for the best display on these device types) or have a mobile version or app built to represent the site.
2. Make Sure You Remain Legal
Do not use team logos and players without permission. You will end up getting a nasty little letter and will be forced to make a change, or perhaps, go through something much worse. By partnering up with a licensed data provider such as STATS LLC, Sports Direct, Sports Data LLC, XML Team, or others, you will have licensed access and the rights to display whatever information you need to on your fantasy sports or sports related website.
3. Offer Something Unique
If you are considering a fantasy sports website design project or something else that is sports related, what is it that you are going to offer that isn't already out there? You have to provide some type of incentive for people to sign up for your website. Either the product / service / message has to be far more superior than anything else that is currently present or the idea has to be new and totally fresh. It is very hard to shift a large group of people over to your site from somewhere else. Just make sure the idea is unique and is worthwhile of pursuit.
4. Remember the Marketing Phase
While not all sports related websites require marketing, most do. Fantasy sites and such rely on some type of marketing effort in order to get the product in front of people. Designing and developing a beautiful website is just the beginning. Our sports web design solutions typically include a marketing plan as well; helping you get the very most out of your online presence.
5. Know a Thing or Two about Search Engine Optimization
Part of your marketing effort should involve search engine optimization. While our company assists the sports industry with SEO, it is important for you to remember a few of the basics. The most important tip is to remember that the content that is on your actual site is the most important element with determining relevance. When someone does a search, Google, Yahoo, Bing, or any other search engine will look at the content on your site to determine if your site is relevant or not. The more information you have that matches the search, often the more relevant you are. Make sure to plug in those key phrases in your text so that your content not only reads well but is properly poised to help traffic via search traffic.
For more tips and information please give us a call or send us an email. Thank you for considering our team.
Just use the links below.
DreamCo Design has an (A+) rating with the BBB.
