If you are thinking about having a new website put together for your wedding / event planner business, you may find the tips below quite helpful.
1. Make Sure You're Mobile Friendly
With the way people are accessing the internet today, you need to make sure your website will look great on mobile phones and tablet devices. Our event planner web design solutions are always crafted with mobile in mind. We make sites that are responsive, and thus they automatically resize their display to match the device they are being viewed from. Just be sure the solution you get, whether through us or someone else, results in a mobile friendly website.
2. Make the Most Important Items Obvious
Where you work, what you offer, and how to get in touch with you need to be very obvious to all of your visitors. Within a matter of a few seconds, someone will decide to stick with you or not. Once they are impressed enough by your design and give you the time of day, showing to the user that you are local to them and are easy to get in touch with is pretty important. Just remember not to overthink these basic elements.
3. Be sure to have Professional Photos Ready
Nothing helps a wedding planner or event planner website look better than professional photos. Partner up with the photographers that handle your events so that you can be sure you get your hands on all of the fully edited wedding and event photos. This will help you out tremendously with the content process your site needs to go through. Nothing helps uplift a design much like high quality photos.
4. Continue to Keep the Website Updated
As trends continue to change, so do wedding styles, dresses, and event design options. Make sure to keep your website up to date by getting in the habbit of always adding each project you do to your portfolio. Perhaps a gallery for each project will work for representing your past work. In any case, you need to keep your information up to date.
5. Treat Your Website Like an Investment
Those do-it-yourself solutions never cut it; nor do those one-size fits all solutions for wedding and event planners. You already know you will need to invest some money into having your website created professionally but also understand you need to continue to market the site and nurture the business. Pay close attention to what is going on with your results by asking people how they heard about you and by using tools like Google Analytics. Just having a site isn't good enough. You need to market it as well and track what works and what doesn't.
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